This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid...
Carpediem inks
Employee Experience 101
Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...
Uber Cool ‘Rommel’
Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...
Carpediem inks
Carpediem inks
The world of marketing today bombards me more than ever with terms such as customer service, brand equity,...
Clarity precedes success – Robin Sharma"What do you want? Let us discuss an area that you would want...
Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...
The territory split between Sales and Marketing has been traditionally defined to be: Marketing fuels consumer demand and...
This video takes a leaf out of the classical brand association approach. For long brands have ridden on...
Have you ever been in this situation? You and your significant other have the time and space to...
A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the...
‘It has long been an axiom of mine that the little things are infinitely the most important’, epitomizes...
“I take you to be my wedded …… and so throughout life, no matter what may lie ahead...
In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, building...
New is perhaps an inaccurate adjective for technology. Technology has, in this millennium, transformed lives young and old,...
An “Apple” video positioning the company as a place to work was being discussed on one of the...
The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talentWhen...
We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...
The classical approach to Employer Branding suggests that you:a) Nail down your Employee Value propositions (EVPs)b) List out touch points for employees...
A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a...
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in...
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation....
The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.Many prospects that...
Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...
This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid...
Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...
Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...
Here is a story that is unfolding as we play reporter. Late last year we were called into...